May 2017 – CCJ, Volume. 2, Pg 8-9
by Fariborz Ghadar
Over time, the world has insatiably required more energy, and companies have continuously increased production to meet that need. Now that the environmental sustainability of this pattern has been called into question, a joint effort by all stakeholders is necessary to address carbon concerns in the context of an ever-increasing global energy demand. The development of nonfossil, renewable fuels is an important aspect of the sustainability solution, but right now, the most critical concern must be efficiency.
Fariborz Ghadar is a distinguished scholar and senior adviser at CSIS. He is also the William A. Schreyer Professor of Global Management, Policies, and Planning, and founding director of the Center for Global Business Studies at Penn State University. He is a leading authority on future business trends, global economic assessment, international finance and banking, and global corporate strategy and implementation. Earlier in his career, he served as an investment banker at the International Finance Corporation (World Bank); as president of the Export Promotion Center, a vice ministerial position in the Shah of Iran’s government; as well as research coordinator of the Harvard Multinational Enterprise Project. He serves as a consultant to a score of major corporations, governments, and government agencies and regularly conducts programs for executives of major multinational corporations here and abroad.