CCJ.V1.A6

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May 2017 – CCJ, Volume. 1, Pg 58-68

Information Technology in the Global Strategy of a Multinational Bank from an Emerging Economy

by Satya Prakash Saraswat

ABSTRACT

Based on a survey and extended interviews with 78 domestic and international managers of a leading bank in India, this paper identifies some problems encountered with the utilization of Information and Communications Technology (ICT) by this enterprise in its global marketing strategy.  A comparative analysis of the survey responses reveals recognizable differences among managers within and outside India concerning the problems and prospects of ICT as an instrument of global business strategy.  Twenty problems that can diminish the influence of ICT in this strategy are identified and classified into four categories: Infrastructure, Regulation and Restrictions, Training and Culture, and Financial Constraints.  The study finds that ICT has assisted the bank in maintaining its global competitiveness but the international managers of the bank do not agree that it has generated any competitive advantage. Using a qualitative methodological approach, this paper systematically explores the problems and prospects of ICT as an important supporting factor in the global strategy of a multinational bank from India.

Keywords: Global Information Technology, Information Technology Strategy, Multinational banking

 

Author(s)

Satya Prakash Saraswat

Professor Saraswat holds a bachelor’s degree in Chemical Engineering from Harcourt Butler Technological Institute, India, MBA from Murray State University, and Master of Business Information Systems and Ph.D. (Business Administration) degrees from Georgia State University. Before joining Bentley in 1986, he was Associate Professor of Information Systems at San Diego State University and Teaching Fellow at Georgia State University. Professor Saraswat has published more than 100 journal articles, conference papers, book reviews, and book chapters on topics ranging from telecommunications policy and trans-border data flow to phenomenology and foundations of information systems. His current research interests are Business Process Management, Information Technology Ethics and Sustainability, and Global Implications of Information and Communications Technology.