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CCJ.V4.2019

May 2019 – Vol. 4

ISSN 2573-5691 (online)

Determinants of Innovations in the Region of MENA

by Hau Huang and Massood Samii

This paper investigates determinants of innovation in MENA (Middle East and North Africa) countries. This investigation focused on GDP per capita (PPP), higher education enrollment, economy openness, business disclosure and unemployment rates, among other factors. The analysis uses the Global Innovation Index (GII), patent applications and high technology export as dependent variables in separate models. Panel regression is applied in the study. The result indicates that in the MENA region, all the above four factors except unemployment rate are determinants of innovation, and it is also shown that high technology export is the best proxy for innovation among the three dependent variables.  This study is organized in the following format: introduction, followed by literature review, then data and methodology, then the results and discussion; finally, the paper closes with its conclusion and potentialities for future research.


Intangible Assets and Organizational Performance in Indian Manufacturing Industry

by Shafali Bahl Shah and Sangeeta Shah Bharadwaj

The importance of intangible assets, such as organizational competencies, experience, and expertise has not been adequately examined.  In order to fill that gap, an organizational model was developed based upon research within Indian Manufacturing Industry, so as to determine the key intangible assets of organizational performance and their significance.  To an extent that these intangible organizational knowledge as an asset is capable of creating a competitive advantage, the conceptual model contributes to both scholars and practitioners.


Hedonic and Utilitariian Motivations: A Study Applied to Wine Consumption

by Shafali Bahl Shah and Sangeeta Shah Bharadwaj

The importance of intangible assets, such as organizational competencies, experience, and expertise has not been adequately examined.  In order to fill that gap, an organizational model was developed based upon research within Indian Manufacturing Industry, so as to determine the key intangible assets of organizational performance and their significance.  To an extent that these intangible organizational knowledge as an asset is capable of creating a competitive advantage, the conceptual model contributes to both scholars and practitioners.


Hedonic and Utilitariian Motivations: A Study Applied to Wine Consumption

 by Jose Edson Lara, Ronaldo Lamounier, Wanderleri Ramalho, Thalles Augusto, Eduardo Trindade

Wine is part of history, either as a product or as an iconic beverage. It has been the object of studies related to Greek mythology, to the culture of the peoples, to religious values and to contemporary behaviors. It takes a leading role in the history of agriculture, industry, commerce and medicine. It has its trajectory marked by paradoxes, being a product of nature or a product of society, being called the gift of the gods and the work of the devil. Its consumption behavior has stood out in academic and market studies. Considering the evolution and potential of the wine market in Brazil in the last 15 years, the importance of researching on its consumption behavior, specifically on its hedonic and utilitarian motivations, emerges. Therefore, a model was elaborated and tested in order to analyze the characteristics and the relations between these motivations. In this study, a survey was conducted with a sample of 228 wine consumers in Belo Horizonte, Brazil. The objective was to construct and validate an analytical model, in which two constructs were evaluated: the hedonic motivations and the utilitarian motivations of the wine consumption.

Implementation of Management Models: A Case Study of Performance of Socioenvironmental Management at Brazillian Public Energy Company

by Chrsitiane de Miranda e Silva Correia, Claudia Moreira, and Reynaldo Muniz

The organizations seek to improve results and increase the competitiveness with the implementation of management models that support the improvements of the processes and the attendance to the needs of the stakeholders. The objective of this research is to contribute to the practical adoption of a management model in organizations by analyzing the impact of the performance in stakeholders related to social and environmental management. It was used a qualitative research approach that describes, through a case study, intervention and the real-life context of the impact of the implementation of the management model on organizational performance especially in relation to the stakeholder society and community. A questionnaire was sent to strategic collaborators and stakeholders and secondary data were collected. With the analysis of the research data, the conclusion is that the implementation of the management model contributed to the achievement of results and the attendance to the needs of the stakeholders. The implementation of the management model occurred in parallel with other management methodologies that also contributed to the improvement of organizational performance.

Moroccan Female Entrepreneurship: Obstacles and Struggles

by Sanae Solhi, Karima Ghazouani, and Jalila Att Soudane

Despite women’s increased participation in economic and political life, they continue to face many obstacles in their attempts to enter business. The image of Moroccan women entrepreneurs therefore remains contrasting. To clarify the debates that women entrepreneurs are forging in the economic fabric of the country in a context impregnated by the resurgence of cultural and religious fundamentalisms. This article attempts, through an exploratory study, to assess the situation of FRE through the Scoring method in order to highlight the obstacles faced by women who create and develop job-creating businesses.

ISSN 2573-5691 (online)

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